مطلوب مدير تسويق داخلي لدى Sazerac Company في اليمن

Job Description/Responsibilities

Drive demand for Sazerac’s brand portfolio by delivering guest propositions through tailored outlet programs and national initiatives, supported by innovative On-Premise tools and timely execution.

Strategic Planning & Execution

 

• Identify outlet segment-specific purchasing behavior to create targeted programs that drive guest traffic and increase revenue.
• Develop toolkits and segment-specific ideas to support Tier 3 and 4 accounts.
• Collaborate with Planning & Activation to integrate On-Premises tools into annual brand plans and calendars.
• Own the execution of On-Premises marketing programs for National Accounts (60%) and Independents (40%).

Guest & Consumer Insight

 

• Generate and apply guest insights and consumption occasions to inform On-Premises activation.
• Translate insights into scalable On-Premises activities for National Accounts and independent clusters.
• Serve as lead on Tier 1 and Tier 2 National On-Premises customer relationships, including strategy, program development, RFP involvement, presentations, and negotiations.

Cross-Functional Collaboration

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• Work closely with brand marketing, field marketing, and sales to develop impactful shopper marketing programs.
• Partner with Shopper Marketing Activation for planning and resourcing programs.
• Co-develop marketing visibility standards for each outlet segment with internal stakeholders.

Communication & Tools

 

• Manage the On-Premises Marketing programming newsletter and communication for internal and customer distribution.
• Ensure internal and external teams understand roles, priorities, and progress updates via the PPT system.

Professional Development

 

• Use the Performance Development System (PDS) to evaluate performance, set goals, and drive continuous improvement.
• Leverage the Career Development System (CDS) to identify training needs, build development content, and support long-term growth within the company.
• Provide feedback on on-the-job learning opportunities to your manager.

Qualifications/Requirements

 

• Bachelor’s Degree
• 5+ years relevant experience driving demand for brand portfolios, delivering tailored outlet programs and national account initiatives.
• Customer relationships management and innovative solutions to unlock programming and future growth drivers
• Exceptional customer high pressure negotiation skills
• Direct experience with national account landscape
• Strong planning and organizational skills
• Budgeting, planning and/or financial analysis experience
• Thorough understanding of the spirits industry
• Experience and comfort with Sales, Category Leadership, Brand Marketing and Creative teams
• Experience leading people through influence, where no direct reporting relationship exists
• Solid route-to-market and distributor understanding
• Detailed experience of how sales and marketing operate to develop and execute against guest-centric strategies
• Ability to link strategy to implementation
• Strong project and stakeholder management ability

Physical Requirements

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• Ability to travel (up to 25%)

Min

USD $110,157.00/Yr.

Max

USD $165,235.00/Yr.